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I’m Charlotte founder of Ivy & Primrose, I have always loved flowers, ever since I was a little girl, picking and arranging wildflowers on our family farm.

My first Saturday job was in our local florist, which I loved. Even though I pursued a lengthy career in marketing, I never stopped arranging and creating flowers and foliage. And knew that I would go back to floristry I set up Ivy and Primrose so that I could bring joy through beautiful and seasonally inspired flowers and foliage, whether they are fresh, dried or faux. I live in Preston, near our family farm, with my husband, and two daughters.

I now run a regular pop-up shop from the stable on the farm, but I also specialise in workshops and event commissions too

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